Thoughts
- What was the biggest challenge you faced creating your store?
Figuring out the branding, organizing and displaying the product catalog in the best possible way. - What worked really well when using our platform?
The UI was fairly intuitive to follow and enabling themes was easy. - What could be improved when using our platform?
Better onboarding (through videos, or a chatbot) to get merchants more familiar with the interface. More pro-active prompts through the process (ex: suggesting the use of a Shopify partner if a merchant is struggling to create the store). I also think a high level visualization of the site IA (information architecture) would help so that merchants can setup the skeleton of their site more effectively before jumping into the details. - How did this experience help you build empathy for our merchants?
Starting a business takes a lot of courage and thought. There is a lot of information (products) and decision making (logos, colors) that goes into building a storefront so even though the platform was very merchant-friendly, I still think it takes time to master the process so we should continually look at making the onboarding journey easier and more successful for merchants.